Pinoy Pride 9 Climbs Up the Television Ratings Ladder
The recently concluded mega boxing event PINOY PRIDE IX that featured the WBO JUNIOR LIGHT FLYWEIGHT CHAMPIONSHIP between Donnie “Ahas” Nietes of the Philippines and Ramon Garcia-Hirales of Mexico turned in very impressive television ratings all over the Philippine archipelago last October 8, 2011.
The historic and first ever world championship in Bacolod City, Philippines that was presented by ALA Promotions and ABS-CBN Sports turned in a remarkable 14 percent national rating where it got an average of 12.1 percent in the Luzon area.
Pinoy Pride 9 beat rival networks Kapuso Movie Sunday Festival’s 12.8 rating and Party Pilipinas’ 11.2 percent. ASAP Rocks, who consistently lords over all daytime Sunday shows barely beat Pinoy Pride 9 with a 14.2 percent score.
Surveys were based on Kantar TNS Daytime Nationwide Ratings and AGB Nielsen Philippines Mega Manila People Ratings.
Northern Luzon turned in high 14.4 rating while southern Luzon had an even higher 15.7 percent with central Luzon had it at the 7 percent area.
Mega Manila had it at 10.5 percent while Metro Manila had the rating scale at 10.8 percent. In the suburbs the live telecast rated 10 percent
An astounding 23.7 percent was what the boxing mega show was able to bring in the Visayan region of the country where the newly crowned two division world champion Donnie Nietes was born and raised. A pay per view was also offered for the first time in the Queen City of the South, Cebu, Philippines that was likewise a success.
In the Mindanao area, turn over was 21.3 percent, a consistent figure similar to what Mindanao mustered during the previous PINOY PRIDE 8 event a month ago.
With the current ratings, PINOY PRIDE IX proved to be a success as ALA Promotions and ABS-CBN Sports managed to fill up the University of St. La Salle Coliseum with close to ten thousand people packing the venue to the rafters.
The recent rise in the television ratings sees the PINOY PRIDE mega boxing series has already made the mainstream Filipino household. PINOY PRIDE is a brainchild of ALA Promotions and ABS-CBN Sports that showcases not just the Filipino fighter but what the Philippines has to offer to the world.